Branding and Design
KORNNA is footwear brand originated from Hong Kong. Their shoes are made from high quality EVA material using advanced technology without compromising on comfort and style. KORNNA kicked off in Malaysia in early 2015 with a few classic patterns, gaining a small but growing stream of customers. The brand targets consumers of all ages, especially the crowd of ages between 20 and 40 years old.
The brand identity associates itself with city dwellers, dream makers and style-conscious individuals. As you can see here, we developed phase one of the branding for KORNNA, and created its first key look that is a result from our experiments with pop graphic, various typefaces, and vivid colours. Most of the colours chosen for this look are inspired by KORNNA’s range of shoes that also come in very attractive colours.